Having joined the Crue team straight after obtaining his BCom degree, Alex quickly became an integral part of the Crue advisory team. As a Certified Financial Planner^® with a reputation for empathy and exceptional people skills, Alex builds deeply meaningful relationships with his clients and prides himself on developing highly bespoke financial plans. His passion for financial planning combined with his personable approach enables Alex to develop deeply insightful plans that are adeptly aligned with client goals. Originally from East London, Alex is a passionate cyclist who spends many hours on his bicycle, whether he is cycling to work or training for his next race. He is always ready to lend a hand and support a friend. With a caring heart, he’s the first to jump in when someone needs help. When he’s not riding, you’ll find him enjoying great food and wine with his wife at a cozy restaurant. Alex is all about good vibes, good company, and living life to the fullest—whether it’s on a bike or over a meal with loved ones.