groupthink bias

Investing is a journey, but the course of your journey can be easily derailed if you succumb to your emotional biases. Investing can be an emotional activity, and their influence can lead investors to make irrational and inappropriate investment decisions.
Reactive devaluation is the tendency of an investor to bestow greater value on a proposal or recommendation that emanates from someone that he likes. Where the same proposal comes from someone he does not like, the investor will place less