Eric Jordaan

Director

Eric is a director and shareholder at Crue Invest (Pty) Ltd, bringing nearly a decade of expertise to the firm’s senior advisory panel. Holding BA, LLB, and LLM (Tax) degrees, along with an Advanced Graduate Diploma in Financial Planning, Eric is an admitted attorney and a respected industry expert in estate planning, tax, and retirement planning. His extensive legal background includes serving as legal advisor to one of South Africa’s largest insurers as well as one of the country’s top discretionary fund managers. At Crue Invest, Eric’s deep knowledge and experience play a pivotal role in shaping tailored financial strategies for high-net-worth clients.

Eric’s favourite holiday destination is the beach, and he returns to the same cherished spot every year, finding comfort in its familiarity and enjoying its timeless charm. An avid cyclist and CrossFit enthusiast, he thrives on staying active and challenging himself. Eric starts his day with a hearty farmhouse breakfast and spends his weekends immersed in sports—whether watching games or following events—enjoying the perfect balance of relaxation and competition.